Liverpool have announced Western Union as their first-ever shirt sleeve sponsor.
The money transferring service’s name will adorn the Reds’ kits from this season as part of agreement which is set to be worth £25 million over a five-year deal.
The money transferring service’s name will adorn the Reds’ kits from this season in an agreement which is set to be worth £25 million over a five-year deal.
Western Union have also pledged to provide money transfer capabilities to the Anfield club as part of its partnership.
Billy Hogan, Liverpool’s chief commercial officer and managing director, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
Jean-Claude Farah, president of global payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”