Liverpool have confirmed the appointment of Markus Breglec as the club’s new marketing director.
Breglec boasts over 19 years experience and has worked with companies such as Nike, Sony and Adidas.
His new role at Anfield sees him leaving a senior role with consumer electronics company HTC, for whom he led the award-winning sponsorship strategy for the company’s partnership with the UEFA Champions League and Europa League.
The club’s official website states his new role will see him ‘create strategies to drive growth, inspire innovation and foster collaboration’ with fan engagement a fundamental part of his work.
Billy Hogan, LFC’s managing director and chief commercial officer, said: “Marketing is a critical element of our commercial success and ultimately grows the club which enables us to support our on pitch ambitions.
“The primary focus for Markus will be to bring the club closer to our hundreds of millions of fans around the world. He has proven expertise which makes him a leader in his field and we’re delighted that he will be joining us.”
Breglec added: “I am very excited to join Liverpool FC and with it the greatest and most deeply connected football family.
“The Reds are the beating heart in world club football with an unprecedented fan connection, amazing history and great future ahead. I very much look forward to further help grow the club, drive innovation and engage supporters globally.”