British Style Collective kicked off the Bank Holiday weekend in true style as Liverpool received a surprise teaser of The Clothes Show.
A flash mob of models and dancers created a festival atmosphere in the city with music, megaphones, exclusive competitions and photo opportunities aplenty.
The parade made its way between a throng of Liverpool’s iconic landmarks and venues including St George’s Hall, Liverpool One and Albert Dock.
Local talent plus stars of the 2017 cast for the Alcatel Fashion Arena formed the model and dancer parade ahead of July’s highly anticipated three-day exhibition.
Scouts from British Style Collective’s official model agency partner, IMG Models, joined in with the action with activations around Liverpool One, including a Selfie Booth.
Visitors were encouraged to step inside, have their picture taken and upload to social media for the chance to walk the catwalk in front of 20 international IMG scouts, at the show.
Several lucky winners also received a ‘golden ticket’ from the IMG model scouts who were searching the areas, which places them directly in front of the international scouting team for the chance to follow in the footsteps of model sensations Gigi, Bella or Ashley.
Tickets for The Clothes Show are selling fast. For more information, visit britishstylecollective.com