Atomic Kitten star Natasha Hamilton has launched her own record label.
Morpho Records marks a bold new chapter in the singer’s musical journey as both a solo artist and a mentor for rising talent.
The new label aims to develop fresh, up and coming pop talent ethically and protect them from the pitfalls of the music industry.
Over recent months, Natasha has been deeply immersed in the studio, working on her first solo EP and engaging in local community initiatives.
The new record label is her latest revelation, in what seems to be a thoroughly positive new era for the pop icon.
She said: “I wanted to create a place where artists feel heard and empowered – not rushed, moulded or treated like a product.
“A space where their individuality isn’t just accepted but celebrated. We work closely with artists to understand who they are, what they want to say, and how they want to say it – creatively, visually, strategically.
“It’s about building sustainable careers, not quick wins.
“And because I’ve lived the highs and the hard lessons myself, I bring a perspective that’s grounded in experience.
“I was just a girl from Liverpool who loved to sing, and suddenly my whole world changed overnight.
“I didn’t fully understand the scale of what was happening at the time, you can’t at that age. It was incredible, but it also came with pressures I wasn’t prepared for.
“Those early experiences shaped me, and they’re a big part of why I care so deeply about supporting young talent now.”
For artists interested in learning more or submitting their music, contact ross@morpho-records.com