A Liverpool-based SEO agency has joined forces with Hallmark Cards UK.
Quirky Digital’s partnership will see them lead the iconic heritage brand’s national SEO strategy with a focus on strengthening organic search visibility and supporting its continued growth across an increasingly competitive online retail landscape.
The fast-growing agency will provide specialist support across technical SEO, content strategy and digital PR, helping Hallmark increase its visibility for commercially important searches and reach new audiences through organic search and generative engine optimisation.
With more than a century of history, Hallmark is one of the world’s most recognised greeting card brands.
Today, the business operates internationally across greeting cards, gifts and related products, with a significant presence both online and through its retail network.
The appointment marks another major national account win for Quirky Digital as the agency continues to expand its portfolio of established UK and international brands.
Liam Quirk, Quirky Digital’s managing director, said: “Hallmark is a brand that almost everyone knows, so to be trusted with its organic search strategy is a huge win for us.
“We’ve built Quirky Digital around being truly passionate about SEO and competing with much bigger agencies, so winning an account of this scale is another sign that we’re heading in the right direction.
“There’s a massive opportunity to build on Hallmark’s existing brand authority online, and we’re excited to get stuck into the work and show what we can deliver.”