Liverpool’s Radio City has confirmed it is set for a major rebranding.
The local station will be renamed Hits Radio Liverpool from April in a move that marks a break with its identity since first hitting the airwaves in 1974.
A number of changes have taken place at the station in recent times with their longstanding breakfast show merging with sister station Rock FM last year.
Parent company Bauer Media announced that the renaming is set to form part of a change in Radio City’s operations, still based in St John’s Beacon.
Hits Radio Network’s programme director Gary Stein said: “We are passionate about radio and the unique mix of companionship, information and entertainment that it offers and want to make sure it thrives in years to come.
“The audio landscape has evolved dramatically in recent years and, thanks to advances in digital listening, there is even more choice for audiences than ever before.
“By transforming into this nationally recognised brand, we’re really excited by the potential that the station has to grow.
“Of course, all the local news and information that we know you value remains, along with the music that you love to soundtrack your day to.
“It’s Radio City but with a new name.”