Last Night of Freedom is warning the city of Liverpool of a stag vs hen showdown, stomach set to take place this weekend (16 July). Using industry algorithms the company’s ‘Last Night of Freedometer’ is showing that an equal number of stag and hen groups – 42 of each – are due to invade the Mersey.
The Freedometer is a technology tool that uses industry algorithms and data sources to accurately predict the number of stag and hen groups due to celebrate in different cities across the world each week. As Liverpool plays host to an equal amount of stag and hen parties this weekend, hospital it is guaranteed to result in some friendly rivalry and an even livelier city centre than usual.
Matt Mavir, click managing director of Last Night of Freedom says: “It’s no surprise to me that Liverpool continually proves a popular destination for stag and hen parties; the warm Liverpudlian welcome, along with the exciting night life, and its position as one of the most culturally interesting cities in the UK, makes it the perfect location to celebrate a send-off from the single life.”
Last Night of Freedom has been organising stag and hen trips to Liverpool for over 15 years and offers a variety of activities to make a stag or hen do unique to the groom or bride to be. Activities on offer in Liverpool include hovercraft racing, DTV Shredders, a helicopter tour, man vs food challenge, Abba dance classes, champagne tasting session, Segway tours, and many more.
Matt is excited at the potential prospects the Last Night of Freedometer could offer: “In this instance the Last Night of Freedometer will prove useful for Liverpool’s residents, bars, clubs and town centre authorities. Having this information will allow them to predict larger and potentially livelier crowds, ensuring they have the resources to manage them and resulting in a better night for all” says Matt.
The Last Night of Freedometer is part of Last Night of Freedom’s leading research into the stag and hen do industry. Previous research carried out includes the top ten locations of the last 15 years, the amount spent on stag and hen weekends, the alcohol units consumed and the likelihood of group members cheating whilst away.
To find out more about Last Night of Freedom, visit www.lastnightoffreedom.co.uk.
The Freedometer can be found at http://www.lastnightoffreedom.co.uk/last-night-freedometer/