Montirex has launched its dedicated charitable arm with a bold mission to support youth mental health through sport.
The Liverpool-based sportswear brand’s foundation will release the second chapter of its ‘Break the Wall’ initiative with Campaign Against Living Miserably (CALM).
Working with the suicide prevention charity, Montirex aim to spark urgent conversations around mental health—especially among young men—and pushes back against the silence and stigma still surrounding it.
Break The Wall 2025 kicks off with the premiere of a raw and emotionally charged short film, featuring boxer Ted Jackson and actor Alfie Cain.
The film dives into the silent battles many young people face, encouraging viewers to lean into vulnerability, speak up, and “Break The Wall” that isolates them.
The storytelling is unfiltered and relatable – sparking real talk about the pressure to be tough, the pain behind the silence, and the strength in opening up.
The Montirex Foundation aims to foster a culture of support and solidarity within different sectors of charity work to create lasting change, focusing on grassroots sports, community initiatives, health, and the arts.
Montirex already sponsors football club AFC Knowsley’s first team and has previously raised thousands in support of Liverpool baby hospice Zoe’s Place.
Through long-term partnerships, storytelling campaigns, and grassroots action, the foundation is determined to create safe spaces for young people to thrive—on and off the pitch.
To celebrate the foundation launch, Montirex is hosting an unforgettable night at Camp and Furnace on Thursday, August 14.
An exclusive screening of the ‘Break The Wall’ short film will be followed by DJ sets and music as well as live talks from Montirex, CALM leaders and friends of the brand.
Montirex co-founder Daniel Yuen said: “We’re incredibly proud to launch the Montirex Foundation, and we thought there was no better way to announce the charity than with the launch of our second Break The Wall campaign with our long-term partner, CALM.
“We know the walls people build around their mental health can be hard to tear down—but connection, compassion, and conversation are the first punches. We’re here to remind everyone: check in with your mates, ask the hard questions, and don’t be afraid to talk.”
Simon Gunning, CEO of CALM, added: “We’re incredibly grateful for Montirex’s continued support.
“Breaking down the stigma that surrounds suicide and providing everyone with the tools they need to actively help someone who might be struggling is at the centre of what we do, and their Break The Wall campaign works in total harmony with that ethos.
“The Montirex Foundation will undoubtedly go on to achieve great things and ultimately save lives – I’m very proud that CALM gets to be part of that journey with them.”