According to City AM, Liverpool FC are looking to secure the new Main Stand sponsorship in the cash-rich Chinese markets.
The clubs chief commerical officer, Billy Hogan, has reportedly travelled to China to meet firms who are interested in branding the new Anfield Main Stand under a sponsorship deal valued at £9M per year.
European giants Atletico Madrid and Manchester City are both part-owned by Chinese firms, while Bayern Munich, Arsenal and Real Madrid have all struck up retail partnerships with the country’s ecommerce giant Alibaba.
At the moment Indonesian Airline, Garuda , pays £5.5 million to sponsor the clubs training kit.
Liverpool are reported to be interested in a similar deal that could promote its branded merchandise in the country.
It seems like a sensible move that Liverpool would aim to exploit a cash-rich market.
Liverpool’s American owners do not intend to sell but are willing to bring investors on board who can offer expertise that they would value – especially if it gives the club significant foothold in China and Asia.
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