DCYPHER, the trailblazing British brand behind the world’s first 100% custom colour cosmetics, is hitting the road this autumn with its highly anticipated “Complexion Concierge” Roadshow — and Liverpool is first on the map.
Since its launch in 2021, DCYPHER has redefined the complexion category by eliminating traditional shade ranges.
Instead, the brand uses proprietary AI skin scanners to create custom-blended foundations, concealers, and coverage drops — each freshly formulated and shipped from its UK lab. With over 50,000 unique shades created through its online platform, DCYPHER BEAUTY’s commitment to personalisation and sustainability has earned it multiple industry accolades.
Kicking off at Liverpool One’s inaugural Beauty Weekend (September 27-28), the roadshow brings AI-powered shade-matching technology directly to the customer. Housed in a sleek branded air streamer, the pop-up will offer a luxury, concierge-style experience where visitors receive personalised complexion consultations, live product blending, and exclusive samples.
For the first time, customers can watch their bespoke shade come to life in just 10 seconds, test it with expert make-up artists, and take home a five-day sample. Attendees also benefit from DCYPHER’s Perfect Match Guarantee, with the option to re-scan if needed meaning you will have your perfect match.
The first 20 visitors each day will receive complimentary gifts, with competitions and prizes running throughout the tour. The experience is designed to mirror the precision and luxury of a five-star concierge service, offering one-to-one consultations guided by colour theory experts and cutting-edge technology.
Don’t miss your chance to experience DCYPHER’s Complexion Concierge Roadshow as it lands in Liverpool One for the city’s first-ever Beauty Weekend.