For many, many years, the city of Liverpool has been considered as a central player in the continued success and developments of various industries. While the maritime city has been key to trade since the 18th century, Liverpool itself has enjoyed steady growth in the last few years with local markets seeking to expand their horizons and broaden out into new, innovative areas of business. As a result of such developments, the city has become the home to many entrepreneurs looking to find a place for their start-up business.
In recent times, Liverpool has seen a surge of progressive and successful new businesses emerging onto the market, and following such expansions, we’re going to consider why new, digital companies have been able to find continued success in the city of Liverpool.
Innovative Approaches
Following the rise of the digital era, which has seen many businesses alter their approach to both advertising and marketing, strategies have shifted away from traditional methods. While business cards and posters, for example, have long been used in attempts to spread awareness, with more and more people now online, companies can now reach a wider audience on a more cost-effective basis.
Within Liverpool, SupplyWell, a new start-up business, has launched an online platform which uses a real-time algorithm to help reduce teacher absences in schools. By taking their platform online, the company is looking to reduce the £1.26 billion which is currently being spent on supply teachers. Crucially, by going online, the company predicts that schools will save an average of 50 percent on recruitment fees.
Outside of Liverpool, opting to utilise online approaches has seen other sectors such as retail and online betting enjoy periods of real success over the last few years. Following on from that, the online betting market is undoubtedly one of the largest industries to have taken their services online with many people now seeking a convenience-based experience. Although some people still favour traditional high street bookmakers, platforms such as Mr Green offer an alternative way to enjoy online betting. Through the platform, prospective users can benefit from choosing between a wide array of available matches, multi betting, spread betting and much, much more. The online betting market perfectly illustrates how adopting an online approach is becoming crucial to modern-day business growth.
Looking to Tackle Contemporary Issues
Liverpool is well known for its fashion-friendly culture, with the city hosting the most influential fashion event outside of London. Following the emergence of shopping trends such as fast fashion, numerous outlets have become increasingly concerned with not only its impact upon shoppers, but also the planet.
Mindless Mag, which is a digital business founded by Eva Makin and Laurie Stewart, aims to confront the negative impact of contemporary shopping. The company is providing a voice to raise awareness for issues ranging from carbon emissions, exploitation of workers, pollution and more. After starting the business in January of this year, the project has received worldwide attention in society’s efforts to battle the negative impacts of unnecessary shopping.
A Digital Future
It’s clear that the future for start-up businesses within Liverpool have the capabilities to thrive with online approaches. As demonstrated by SupplyWell and Mindless Mag, by targeting sectors that require cost-cutting and awareness through digital platforms, there is the potential to grow on a global scale.