Liverpool City Council have revealed plans for a littering clampdown.
A report set to be presented to the council’s cabinet next week is set to make three major changes to help drive up environmental standards across the city.
The local authority is taking action after scoring a 39% satisfaction level for street cleansing and litter against the national benchmark of 61% last year.
A £2.5 million plan was approved in February to recruit more environmental officers over the next 12 months as part of the attempts to tackle littering.
CCTV has already been installed to identify and prosecute fly-tippers, which leads to over 1,300 incidents in a month and saw 17,000 requests in 2023.
Council bosses say the aim is to tackle a minority of residents whose littering and fly-tipping places ‘avoidable demand’ on waste management services.
Cllr Laura Robertson-Collins, cabinet member for Neighbourhoods, said: “This report sets out a comprehensive plan to tackle those who litter and flytip – with a clear message: ‘we’re coming after you’.
“There’s no excuse for this lazy and selfish behaviour. It has such a detrimental impact on our neighbourhoods, everyone’s quality of life and on the public purse.
“We’ve listened to residents and businesses and we’re taking action to create a more streamlined approach to enforcement.
“This new taskforce will be backed with more officers on the ground, supported by an external company, applying the highest possible fines under current legislation.
“Everyone who loves this city wants to keep Liverpool tidy. But for the minority who choose not to, then their behaviour will not be tolerated.”