Liverpool are exploring a shirt sponsorship deal with cryptocurrency firms.
The deal with long-term sponsor Standard Chartered is set to expire at the end of the 2022/23 season, forcing Anfield chiefs to seek viable alternatives.
Talks are ongoing with the banking giant over a potential extension to the partnership first struck in 2009, with the option to match higher offers.
The FA Cup finalists currently receive in the region of £40 million annually from their more than decade-long arrangement with Standard Chartered.
But Liverpool are assessing potential suitors from across various industries, including financial services, electronics, travel as well as cryptocurrency.
Potential involvement with cryptocurrency could lead to fresh unease given fans’ backlash to the club selling non-fungible tokens (NFTs) just last month.
However the Reds are believed to be open to the platform after Manchester United struck a training kit deal with blockchain outfit Tezos in February.