The Friedkin Group viewed the end of Everton’s previous season as ‘a failure’.
David Moyes’ side had been in contention for a European qualification spot before an inability to win any of the campaign’s final seven games saw them finish 13th.
TFG oversaw a first full season at the helm as Blues owners during which the club moved into Hill Dickinson Stadium after 133 years playing at Goodison Park.
But Everton CEO Angus Kinnear has revealed that the American hierarchy led by Dan Friedkin were bitterly disappointed by how events played out in the final weeks.
“They viewed it as a failure because it was a failure,” he told BBC Radio Merseyside.
“They knew we put ourselves in a really good position and I think they were excited that we put ourselves in that position.”
“I think most fans, even the most ambitious fans, would have accepted that, if we had said that at half-time at Sunderland we could be in a Europa League spot in the last home match of the season they would have felt that was probably projecting to be a good season.
“But the Friedkins are winners. They want to win and we didn’t win anything. We didn’t achieve what we wanted to achieve.
“So there has been appropriate pressure this summer to make sure we have everything in place to go to the next stage.
“Whilst they don’t speak publicly, what I can say is 90% of my conversations with them are not about revenue generation and ownership structures… they are about how do we win more football matches, they have bought Everton to win football matches.”
