Unlock your imagination and see the Albert Dock like never before this Christmas.
The North West’s most visited free tourist attraction is set to be transformed during the hours of darkness into a canvas for the most magical 4D projection mapping spectacular.
In collaboration with immersive technology specialists Crucial FX and National Museums Liverpool, the iconic Dr Martin Luther King Jr building will showcase a fantastically festive illuminated display from dusk until 11pm every night from December 3 to January 2.
Watch in wonderment as the Albert Dock clock-keeper invites you to take a peak inside at the intricate workings of a Christmas clock. Time is ticking, the cogs are turning, and Christmas is fast approaching!
Albert Dock joins an illustrious group of famous landmarks such as Big Ben, Wellington Arch and Vienna Royal Palace, who have all been subject to the innovative wizardry of Crucial FX – an internationally recognised company whose unique application of sound, light, projection and virtual reality has wowed audiences the world over.
Clare Rawlinson, marketing manager for the Albert Dock, said: “We wanted to do something extra special this Christmas at Albert Dock – and what we have planned is very, very exciting.
“Visitors will literally see the Grade I Listed architecture of the Dock in a way like never before.
“It goes without saying that no visit to Liverpool during Christmas is complete without a trip to the Dock.
“Our unique waterfront setting, heritage and festive lighting provides a magical backdrop, while our culture offering is second to none.
“Special thanks must go to Crucial FX and National Museums Liverpool for helping us to realise our vision for Christmas.”
Janet Dugdale, director of Merseyside Maritime Museum, added: “The Dr Martin Luther King Jr building is an iconic, key feature of Albert Dock.
“Built as the Dock Traffic Office and used by Granada Television, it’s recognisable to people not only in Liverpool, but across the country.
“The building is due to form a major part of the future development of the International Slavery Museum, taking on a new, important role in the Dock’s vibrant cultural scene.
“We’re so pleased that the building will be leading the festive animations of Albert Dock, welcoming visitors to what is sure to be a wonderful place to spend time over the Christmas period.”