Baby brand Joie has today launched an exclusive product range in collaboration with Liverpool FC.
The collection boasts six of Joie’s best-selling products, all finished with a Liverpool FC twist. The luxury range caters for little ones from birth to 12 years, meaning the whole family can come together to enjoy the beautiful game.
The collection of co-branded car seats and pushchairs will be available on the LFC website and in the Anfield store from 15th March 2018, with a portion of the sales being donated to the Liverpool FC Foundation.
In 2017 Joie announced a three-year partnership deal with Liverpool Football Club, becoming the Club’s first Official Family Partner and Global Baby Gear Partner and is working with the Redsto deliver a host of family friendly events worldwide. The partnership hopes to encourage LFC fans to bring the next generation to games.
The Joie LFC collection includes Group 2/3 car seats, Everystage Fx car seats, Pushchairs, Prams and Compact travel systems which remove up to 30% of the vibrations your baby will feel.
David Welsh, Managing Director at Joie, says, “We’re thrilled to be launching a product collaboration as Liverpool FC’s first ever Official Family Partner and Baby Gear Supplier. We’ve taken some of our best-selling products and worked with LFC to give them an exclusive update, ensuring that big and little fans need never walk alone. The club shares our values of supporting families in need and we look forward to working together to bring the next generation of Reds to the beautiful game.”
Billy Hogan, Liverpool FC’s Managing Director and Chief Commercial Editor, says, “Joie is a brand that really embraces and promotes family values, echoing perfectly the philosophy of Liverpool Football Club. We are very much looking forward to working with Joie as well as offering our fans new and exciting products for young fans and families through the partnership.”
More information on the product range can be found here.