A women’s sportswear brand founded by Liverpool twin sisters will take centre stage at The Clothes Show next month.
Leane Williams and Nicki Hughes are set to take their 2ToneFit collection to Birmingham’s NEC following its launch in June this year.
The Allerton-based sisters have already enjoyed early retail success after winning over legions of fitness conscious women with the popular range of tracksuits and training wear.
A host of celebrity names including singers Mel B and Liz McClarnon and TV presenter Mel Sykes have all been seen wearing the gym wear for training sessions.
Now the brand is set to be showcased at the UK’s biggest fashion event at Birmingham’s NEC next month as the company prepares for a big sales push and new marketing campaign in 2017.
The new collection will also be endorsed by Geordie Shore star Chantelle Connolly who will be modeling for the brand over the five-day fashion extravaganza.
Nicki said: “The response fashion conscious gym-going women has been fantastic and we’re already surpassing early expectations for what we hoped to achieve in year one.
“Appearing at The Clothes Show and showcasing our products to a national and international audience of fashion and retail expects is going to be an incredible experience and is the icing on the cake for a great year.
We’ve now firmly got our sights set on expanding the brand in 2017. It is a busy and exciting time for 2ToneFit.”