Whether you are an entrepreneur, a founder, a high-profile figure or a brand, it’s important to be able to get the coverage that really matters, that moves the needle and makes an impact. When it comes to achieving that, your best bet is to partner up with a PR consultant you can genuinely align with. As it happens, the UK has a number of effective PR consultants and firms whose services you can utilise. In this article, we’ll take you through a number of the best PR consultants in the UK in 2026. Any of the following are well worth a shout if you want to get your name out there and gain influence.
PR Superstar
When you’re trying to really get noticed in the media, what you want is someone who knows how the media works inside and out. And who better for that than someone who has worked in journalism for over 30 years, someone like Jill Kent? Her PR Superstar consultancy is unlike a traditional agency in many respects. It’s more like a boutique PR consultancy led personally by Jill, who has a flair for pitching stories and shaping narratives that actually land.
Because of her newsroom background, she has a real edge in understanding what journalists want and how to craft stories that get picked up by outlets, considering both traditional and AI search contexts.
Best For
Deep personal media connections and a focus on earned media rather than superficial placements. Jill is also great if you are a CEO or founder and you want to have a campaign that ties directly to brand authority and business outcomes. Truly, there is little in the world of PR that she can’t achieve.
MHP Communications
This is one of the UK’s bigger strategic communications and public relations practices, formed from the merger of Mandate Communications, Hogarth PR, and Penrose. Because of its sheer size, you can expect to receive a great deal of support here, although that support may feel somewhat lacking in the personal touch that other PR superstars can provide. Nonetheless, there is no doubt that MHP Communications can deliver a great deal in a short timeframe if that is what you are looking for.
Best For
A genuine, strong expertise in corporate communications and public affairs means that you are going to get an incredibly strong response every time. They also have an extensive client roster, including some huge global brands like LEGO and Spotify, so you know there is a lot here that you can trust.
Portland Communications
This is truly top tier when it comes to policy and corporate PR, less so for the individual high-profile figure PR that some may be looking for. When it comes to pure scale and scope, however, a heavyweight UK communications consultancy like this with roots in public affairs and political communications is certainly going to be something you’ll be glad to have on your side. There’s plenty that sets them apart, including expertise not just in media outreach but in navigating policy and political environments. Again, that’s not necessary for everyone, but it’s good news if you are in the political world and looking for good coverage for you and your policies.
Best For
A strong presence advising major organisations and individuals at the intersection of public perception and public policy, they also have a global reach with offices beyond merely just London. Their strength lies in reputation orchestration at scale – certainly a useful thing to have.
Hope & Glory
Hope & Glory work a little differently to a lot of the other PR teams out there – or at least they have a slightly different focus. They are an award-winning consumer and lifestyle PR group, specializing in consumer brands and lifestyle culture, and editorial-led media coverage. They are known particularly for narrative-rich campaigns that blend storytelling and media placement, and they are highly awarded and recognised in industry circles for creating PR successes. So there is a lot to love here, and they are certainly worth looking into if you are in the lifestyle realm.
Best For
This is probably the go-to choice if your brand thrives on visually-led storytelling and lifestyle press exposure. If you want major placements that both look good and read well, you could do a lot worse.
The Romans
You may not have heard of this one, because they are a little fresher and newer. Regardless, however, they are quickly becoming one of the most talked-about UK PR firms for cultural relevance, and especially when it comes to youth engagement. Having the youth on your side is enormous these days, because very often they are the ones who will spread the word about you online, good or bad. Being in control of their views is huge for your brand, and this is where The Romans can help a great deal.
Best For
Purpose-driven communication that resonates with Gen Z, and culturally attuned audiences. Successful campaigns harnessing some real social trends, influencers and cultural touchpoints. If your brand has authentic cultural momentum and you want to simplify it, this is the way.
Cirkle Communications
In many respects, this is a much more classic kind of PR agency, a London-based company with a strong footprint across consumer, B2B, corporate PR and with strong influencer relations as well. You’ll be bound to get a classic and traditional kind of treatment here, as well as some modern inclusions too just to round it all off nicely. All in all, you’ll find that Cirkle Communications can give you what you are looking for.
Best For
If you want a balanced approach across media relations, digital, and real-world PR execution, then this is probably the PR team for you. They work effectively across sectors from consumer brands to corporate comms, too.
With so many potentially very strong PR consultants out there in the UK right now, it can be hard to choose. But as long as you go for one that aligns with your goals, you should find those goals are achieved.