The number of people in Liverpool who use the internet is now at an all-time high. Back in 2011, a campaign called ‘Go On it’s Liverpool’ led to the number of the internet users in the city rising to over 82% for the first time, as detailed in this report, https://liverpoolexpress.co.uk/internet-usage-up-in-liverpool.
As for the current number of users, the 2017 figures for the Office for National Statistics – https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2017 – show internet usage in the North West of England sat at over 88%. So, what do all of these old and new internet users actually do when they go online?
To Check Medical Issues
Research carried out for the UK Digital Health Report revealed that Liverpool residents Googled their health concerns more than people from any other part of the country. Back pain and depression are among the main issues that Liverpudlians search for, https://www.telegraph.co.uk/news/health/news/11760658/One-in-four-self-diagnose-on-the-internet-instead-of-visiting-the-doctor.html.
Interestingly, the estimated 21.8% of UK residents who self-diagnose on the internet will tend to look online for answers before they even talk to their family or friends about the situation. This is partly put down to a lack of patience, as we now look for immediate answers to the questions that most worry us.
To Play Games
The gaming explosion that we have seen in recent years has led to millions of new gamers taking part. Liverpool is no exception, with its lively gaming community. In fact, Liverpool has long been an important part of the UK’s gaming scene. Video games produced here include early classics like Jet Set Willy and Manic Miner, through to newer titles such as Motorstorm and Geometry Wars.
Other ways of gaming online that have caught the imagination of the public in Liverpool include bingo and casino games. The online approach also means that players get more variety. For example, at Paddy Power’s online casino – https://casino.paddypower.com/c/blackjack – there are variants of blackjack such as Blackjack Surrender, live dealer games and a Frankie Dettori version. We believe it’s such a range that makes these websites such an attraction.
To Check Football News and Scores
Given the massive popularity of the sport in this city, it is no surprise to see that visits to football blogs and sites also account for a large percentage of Liverpool’s internet traffic. This helps to explain why both Liverpool and Everton have a wide range of blogs dedicated to them, in addition to the clubs’ own, official sites.
Of course, thanks to the international appeal of Liverpool’s big teams, internet users all over the planet are also keen to find out the latest news and views online. The international marketing success of Liverpool FC – https://www.forbes.com/sites/forbesagencycouncil/2017/10/11/three-lessons-about-international-marketing-from-liverpool-football-club/#4b967108423b – means that they were the most watched team in the US in 2016 and have an estimated global fanbase of 770 million. Could it be such good marketing skills that have brought us online at home, too?
The people who live in Liverpool have the world at their fingertips now, thanks to the internet. While this has opened up new and exciting possibilities, it is also clear that many of our favourite online activities are simply modern and more easily accessible ways of doing what we have always done.