Ben Sherman is opening its first full price store outside of London at Liverpool One.
The flagship will open in Manesty’s Lane at the beginning of April. It will stock the brand’s full range of clothing and accessories.
The high street brand’s move comes as bosses at the city centre leisure and retail outlet reported a 12% increase in sales compared to the same period last year.
Ben Sherman joins a range of high end fashion names at Liverpool ONE, including: Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green.
Chris Bliss, Estate Director at Liverpool ONE, said: “The arrival of Ben Sherman, the first store of its kind to open outside of London’s West End, is another example of Liverpool ONE’s position as one of the leading retail and leisure destinations in the UK.
“The strong British heritage of the Ben Sherman brand blends with Liverpool ONE’s other iconic retailers and is a great addition to the mix.”
David Basterfield, Retail Director at Ben Sherman, added: “Choosing the right locations for exclusive stores outside London is crucial. Liverpool ONE stood out as an opportunity.”
In addition to the signing of Ben Sherman, Hollister has launched its new store on Liverpool ONE’s South John Street.
JD Sports and Superdry are currently preparing to open new regional flagships in Liverpool ONE, while GUESS and Five Guys will make their debuts in time for the summer.