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Liverpool FC set to agree record-breaking £25M-a-year kit deal

by Richard Buxton. Published Fri 22 Apr 2011 11:44, last updated: 22/04/11
Warrior Sports will produce Liverpool's kits from 2012
Warrior Sports will produce Liverpool's kits from 2012

Liverpool are set to agree a kit deal with American manufacturers Warrior Sports, which will net them a record-breaking £25million per year.

According to The Times, the Boston-based subsidiary of New Balance will produce the Reds' kits from the 2012/13 campaign, when Adidas' deal with the club is set to expire and will more than double their current £12million-a-year agreement with the sporting giant.

Adidas were offered the chance to retain the services of their most high-profile clients and match Warrior's offer but declined, paving the way for Liverpool to agree the biggest kit deal in English football which will trump Manchester United's annual £23.3million deal with Nike.

Liverpool's decision to join forces with the lacrosse and hockey-orientated brand appears a bold move by the club but Fenway Sports Group, the club's American owners, have links with New Balance chairman Jim Davis, who recently agreed a deal to produce the kits of the Boston Red Sox.

German market research company PR Marketing ranks Liverpool as the fourth largest seller of replica kits in world football, with only United, Barcelona and Real Madrid outstripping them.

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"How can you say they are looking at money and not class when you havent seen the kit?...idiot manc" Boston Mike, Boston around 4 years, 2 months ago

"its a fantastic deal this is just what we need" lee, SA around 4 years, 3 months ago

"Adidas. Nike. These are the kit sponsors of the best club and national teams in the world. Adidas kits and LFC are synonymous. WS Kit? Shame" Steve Optix, Farnborough, Hants around 4 years, 3 months ago

"£23.3million is good because man utd will have money and still have a good kit, but liverpool are thinking money not class, it will look bad" LOL, Manchester around 4 years, 3 months ago

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