The high street retailer Sports Direct has apologised for printing a Manchester United shirt that carried an insult to the 96 Liverpool fans who died at Hillsborough.
The firm said it had overhauled its printing protocols after n MU fan posted images of the shirt on the internet site Facebook.
The so-called "fan" paid £55 for the shirt and commissioned the slur to be printed about the FA Cup semi-final "Disaster at Sheffield in April 1989.
The message related to the number 96 but Click Liverpool has decided not to repeat the exact wording of the slur in order to avoid giving offence.
The sick Facebook page was shut down by the site operator and Sports Direct said the employee who marked up the shirt did not realise what the message meant.
But Hillsborough Family Support Group Chairwoman Margaret Aspinall, whose son James, 18, was killed at Hillsborough, said she did doubted the the explanation.
Mrs Aspinall said: "Sports Direct are worse than the guy who put the message on the back of his shirt. Printing that message is like inciting trouble, it is an absolute disgrace and Sports Direct should be ashamed.
"It is terrible for people who lost someone at Hillsborough to think their loved ones died so this guy can go to watch football in safety."
Sports Direct has 470 stores nationwide and is owned by Mike Ashley, owner of Newcastle Utd FC.
A company spokesman said: "Sports Direct has been notified that an extremely offensive and wholly inappropriate football shirt was printed at one of its stores. The store assistant printed this unknowingly and has been deeply shocked upon being notified of the significance of this and the upset caused.
"As a result, Sports Direct has taken immediate action and changed the administration policy for printing football shirts across its store network. With immediate effect, it will only allow printing of current football players names and numbers on football shirts."
scott, turner around 2 years, 4 months ago