Men in the North of England are less likely to experience 'magic' in their lives than their Southern counterparts, according to new research by Disney.
And nationwide, a staggering 3.5 million British adults claim they have never experienced the 'wow factor' in their lives at all.
The 'magical moments' survey was run carried out for Disney by Dr Lousie Bunce, a psychologist at Oxford Brookes University, and questioned nearly 2000 British adults.
Apparently, Newcastle is the most depressing city, with 13 per cent of Geordies still waiting for their personal 'wow', followed by similar results in Manchester and Liverpool.
In contrast, Bristol seems the place to go for a little 'magic', with only four per cent of adults yet to experience their first magical moment, the lowest of any UK region.
Dr Bunce said: "For most people, a 'magical' experience is something so wonderful that, at the time, the feeling is that life does not get any better than this.
"Magical experiences and magical moments are important and meaningful to us.
"They also play a pivotal role in our psychological health and wellbeing, as well as for the development of our imagination, creativity and understanding of the world.
"This was particularly true in a recession where positive experiences can act as a protective barrier against the gloom."
Reassurinly, nine out of ten parents claim they deliberately try and create magical moments as a family, most believing it helps them bond with their children.
Hugh Wood, Managing Director of Disneyland Paris, believes fairytales could be the ideal place to start. He said: "No matter how old we are, there is a still a part of us that believes in magical moments.
"Sharing fairytales is one of the most magical things a parent can do with their child, so we are encouraging people to embrace them and create as many magical moments as possible."
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