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Liverpool shoppers frozen in action caught people by surprise during a stunt aimed at stopping smoking on television.
Members of creative agency D-MYST gathered at St John’s Shopping Centre and stood motionless for two minutes while the public carried on with their activities – a reversal of the usual flashmob phenomena, where a group arrange to carry out an apparently spontaneous attention-grabbing stunt, like singing or dancing.
D-MYST were promoting their Smokeoff campaign, which aims to pull the plug on pre-watershed TV smoking.
The creative agency is a group of young people who feel strongly about the way the media continues to show smoking in TV programmes viewed by under 18s.
They are engaging with the public to sign their petition to OFCOM, and are aiming for the 100,000 signatures needed for the issue to be debated in parliament.
Kuzanga Maambo, 18 from D-MYST said: “Smoking doesn’t need to be in these programmes – they are not improved by showing people smoking, which is a habit that can ruin young people’s lives.
“We want OFCOM to follow their own guidelines and get smoking out of pre-watershed programmes.”
For those that want to support D-MYST and their SmokeOff campaign please visit www.d-myst.info
