Merseyside-based charity CALM has been shortlisted to receive a share of the profits made by the Cage Against The Machine Campaign – a Facebook group inspired by last year’s Rage Against The X-Factor campaign, which has already attracted over 45,000 members. If voted top of the shortlisted charities, CALM will receive the largest share of the profits made from sales of John Cage’s 1952 silent classic 4’33" over the Christmas period.
Last year, bored with X-Factor holding the monopoly of Christmas number one from 2004, Jon and Tracy Morter created a Facebook group called “Rage Against X-Factor”- with the aim of getting politically-charged American rockers, Rage Against The Machine, into the prized Christmas number one slot with their anthemic “Killing In The Name”. The movement was successful and reclaimed the airwaves back from the juggernaut of X-Factor, and the proceeds from the sale of the single was donated to homeless charity Shelter – raising over £160,000.
This year Cage Against The Machine is attempting to once again block X-Factor and its winner’s dominance over the charts by encouraging the public to download John Cage’s transgressive classic 4’33 - a silent performance piece in which the listeners are encouraged to listen to the sounds of their environment for four minutes and thirty-three seconds. The campaign is even more mischievous than last year’s controversial Rage campaign as it would essentially force Radio 1 to have 4 minutes and 33 seconds of ‘dead air’ during the Christmas chart.
The organizers of the campaign are keen to capitalise on last year’s notorious victory in order to raise money and awareness for their selected charities and Merseyside’s own CALM could be getting the largest share if the votes come in from the public.
CALM – The Campaign Against Living Miserably – was established in 1997 with the aim of bringing down the suicide rate in men aged between 15-35 across the UK and has since expanded it’s mission statement to cover both genders whilst offering advice on sexual health, health, bereavement and drugs and alcohol abuse. The charity counts comedian David Baddel as one of its ambassadors and had grime star Dizzie Rascal produce and release the single “Dean” on iTunes with all the proceeds going directly to the charity.
To ensure CALM receives a generous donation so they can continue to help those ensconced in silence, vote for them on the official Cage Against The Machine website: - http://www.catm.co.uk/ - and support this worthy enterprise. No registration required. The voting polls are open to the public and went live on 29/10/10 and will be closed on 05/11/10. The Facebook Group also has a handy link at which you can sign up to be reminded to download the Cage track during the Christmas week.
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