First it was “staycationers”: now a new Scottish hotel is targeting the latest UK tourism phenomenon.
Brits who are short of time and cash are turning to “nanobreaks” - or short one-night stays – this summer.
Nanobreakers tend to want to drive just a couple of hours - a distance of about one hundred miles from their homes – for a quick change of scenery.
The new £1m Woodland Bay Hotel outside Girvan in Ayrshire, Scotland, opens on July 11 and Director Gillian Forbes says she has factored the new short break into her planning by targeting the Liverpool area.
“VisitBritain, the UK tourism body, is running campaigns such as “Britain for less” and “Enjoy every minute” and this clearly demonstrates the prevailing mood of price-sensitivity and value for money.
“Despite the credit crunch, holidaymakers are determined to keep travelling this summer. Weathermen are forecasting a 30oC heatwave in Scotland in August, so lots of cost-conscious holidaymakers will head north of the border for the Florida-style sunshine, the golf, the beaches and the scenery. Already we’re getting bookings for one night stays from the Liverpool, Newcastle and Carlisle areas, and I expect this trend to continue.
Woodland Bay Hotel has sixteen brand-new Ocean View bedrooms which Gillian describes as “four-star quality at affordable three-star prices” and “an oasis of calm, comfort and cosseting”.
“Prices start from only £30 per person per night and include freshly-cooked Scottish breakfast using the very best of our own and other local produce.
“South Ayrshire has so much to offer in terms of family fun and entertainment. So if people in the North of England are looking for a perfect one-night stay just a short drive away, there's no better place to escape to than here."
For more information call 01465 710700 or www.woodlandbayhotel.co.uk
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