7UP is levelling up the barbecue season with a new range of condiments.
The legendary soft drink brand has teamed up with food innovators Twisted to produce the new three-piece collection that is perfect for the summer ahead.
Inspired by 7UP’s classic lemon-lime flavour, the BBQ Range features Zesty Mayonnaise, Zingy Hot Sauce and a ranch-style Tangy Salad Dressing.
Each condiment, all of which are vegan, is designed to elevate the nation’s favourite summer food occasion by enhancing the taste of any dish, making barbecues more vibrant than ever.
The 7UP Coolbox is making its way around the UK to celebrate the launch of the limited-edition collection with giveaways at each stop of the nationwide tour.
It will be at the Foodies Festival in Tatton Park from July 12 until July 14, when visitors can secure an exclusive BBQ kit, enjoy complimentary ice-cold 7UP, take home some iconic merchandise and bop to local DJs whilst soaking up the summer vibes.
Curious BBQ lovers also have the opportunity to win the BBQ range by 7UP, in partnership with Twisted, by entering the online competition by following @7upfree, and by liking and tagging a friend in the competition announcement post on either TikTok or Instagram.
Karina Carrico, senior marketing lead for 7UP said: “We’re absolutely fizzing with excitement to unveil the BBQ Range by 7UP, here to take the nation’s barbecue game up a notch this summer.
“7UP is helping take summer up a notch, in more ways than one, which is why we’re bringing our Coolbox installations to cities and food festivals around the UK.
“We’ve created the perfect hub to chill out and enjoy a complimentary 7UP with your meal , whilst listening to much-loved tunes and we can’t wait for visitors to join us.”
For more information and updates, follow @7upfree on Instagram and stay up to date on the 7UP Coolbox tour at 7up.com/en
