All Saints is set to make a comeback in Liverpool city centre.
The British retailer will launch a limited pop-up store on Peter’s Lane in the heart of Liverpool One to mark its return to the city’s shopping scene.
Since its launch in 1994, All Saints has remained a national fashion favourite, spotlighting an ongoing commitment to authenticity and individuality.
The new pop-up takes a 4,000 sq ft unit on Peters Lane, marking the return of its iconic cult collection of leather jackets, accessories and extensive fashion offer of womenswear and menswear.
The store has been fitted out to showcase the brand’s unique industrial DNA, featuring bleached solid wood floors, Venetian plaster walls and illuminated curved displays.
The All Saints pop-up signals the recommitment of a leading British brand to Liverpool One, following a string of successful activations at the destination from popular fashion retailers Sisters & Seekers, ARNE, and Lounge.
Frankie Mallinson, global retail director of All Saints, said: “All Saints’ latest opening at Liverpool One is an exciting step in the brand’s evolution.
“Our new location on the fashion-focused Peter’s Lane is ideal to launch our latest pop-up, and All Saints sits seamlessly amongst the curated line-up.
“The scheme has been the perfect home for All Saints in the past, so we are delighted to reopen our doors and welcome our loyal base of customers and new fans alike.”
All Saints’ return to the destination follows the news of the highly successful short-term event on Peter’s Lane for womenswear brand, Glamify Fashion, which hosted its first-ever pop-up.
The event was the latest in a series of activations held at the destination this year, reinforcing its position as both a partner of choice and a destination of brand firsts.
The successful online retailer brought its highly sought-after luxe fashion line to the destination, stocking a wide range of women’s apparel and accessories.
The pop-up ran from June 28 to 30 and saw an influx of visitors, with the launch party for the brand featuring music, giveaways, and an appearance from Liverpudlian Love Islander and brand ambassador, Samantha Kenny.
