Over 29 million people visited Liverpool One in 2016 as the city’s flagship retail and leisure complex celebrated another record-breaking year.
Visitor figures in the past 12 months increased by 1% compared to 2015 as 30 new stores and restaurants were launched or underwent major refurbishment.
Spending over Christmas was also up by 8% while Boxing Day was the biggest in the complex’s history with 96,000 visitors – a 7% rise on 2015’s figures.
Chris Bliss, Estate Director at Liverpool One, said: “We’re seeing more people visiting Liverpool for shopping than ever before.
“Research shows that more people are likely to recommend Liverpool ONE to their family and friends ahead of any other retail destination in the UK.
“With new brands likes Urban Decay, The White Company, Jack Wolfskin and Victoria’s Secret joining Liverpool ONE during 2016, the offer is exceptionally strong.
“The wide and varied visitor offer which we provide for everyone – young, the more mature and families – is also a strong draw.
“When people think of Liverpool ONE they know they will experience far more than just shopping.
“We are also seeing many customers repeatedly using Click and Collect services which is also growing in popularity.
“Having researched and often reserved part of their purchases online before their trip, gives them more time to enjoy the whole city centre experience.
“By clicking and collecting people can take advantage of the extra time on their hands, enjoying our entertainment offer, the park or drinks or food at one of our many bars and restaurants.”