Glamour model Katie Price appeared to have overdone her Fake Bake as she championed her clothing range and new book in Liverpool.
The fluorescent orange celebrity was promoting her KP Equestrian collection at the 'Derby House' boutique in the stylish Met Quarter shopping centre.
Fans queued round the block to meet the "I'm A Celebrity...Get me Out of Here" star, who arrived with a huge entourage and bodyguards.
Dressed casually in a light blue luminous track suit and biege Ugg boots, the 31-year-old posed for photographers and chatted happily to fans, while security closed off the exclusive fashion emporium.
The dazzling model, who once dated singer Gareth Gates and footballers Teddy Sheringham and Dwight Yorke, continued her three hour shopping spree in top fashion chains Diesel and Flannels.
Even Liverpool FC defender Martin Skrtel and his WAG girlfriend where knocked back from entry to the trendy department stores, who decided to shop in bargain reatiler Primark.
While Katie raided her plastic cards at the trendy boutiques, her ex husband Peter Andre played the doting father as he took daughter Tiaamii and sons Junior and Harvey to an Italian restaurant in Brighton.
The tangoed model was preparing for her red carpet at the British Comedy Awards in London.
One onlooker said: "That Jordan knows how to shop! She must have been in those stores for hours and came out with a truck load of stuff and probably spent about ten thousand pounds."
"You'd think with all her money, though, she'd could afford a proper tan.
"She looked more like an Oompah Loompah."
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