
Kerry Katona's former publicist has urged her to come to her senses, after she was axed from adverts for the Iceland supermarket chain after picture emerged of her apparently snorting cocaine in her Cheshire home.
Max Clifford said the former Atomic Kitten star had hit rock bottom and said he dreads to think what the consequences could be if she does not reform her ways.
The News Of The World published photographs and video footage of the 28-year-old mother allegedly showing her taking the class A drug in her home in Wilmslow.
Iceland has said that while the company had stood by her during earlier personal difficulties, it was now "impossible" for her to continue in its advertising campaign.
Mr Clifford was Katona's long-standing representative, even describing her previously as like an "adopted daughter".
But the two parted ways after Katona slurred her way through a catastrophic interview on ITV's This Morning and Mr Clifford said they have not spoken since.
Mr Clifford, who said he had brokered the supermarket deal, said: "Iceland have been very supportive and very loyal.
"They stood by her when most companies would have elbowed her a long time ago."
Mr Clifford said Katona needs some "real friends" around her.
He said: "She has reached rock bottom ... I am hoping that this will bring her to her senses."
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