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Mad Men star labels real-life ad men "scumbags"

by Mike Penkman. Published Wed 23 Nov 2011 11:04, last updated: 23/11/11
Vincent Kartheiser
Vincent Kartheiser

Mad Men star Vincent Kartheiser is at the centre of a real-life row with marketing industry chiefs after he branded advertising executives as "scumbags".

In an astonishing outburst the actor, who is filming a new series of the hit BBC 4 TV serial, blamed advertising professionals for the "downfall of our world".

Kartheiser, who plays sales guru Pete Campbell in the cult American series, and he even condemned fans who idolise characters on the show and dress like them.

Mad Men, which follows the fortunes of New York advertising agency Sterling Cooper Draper Pryce, has won wide critical acclaim since its first airing in the US in 2007.

Created by Sopranos writer, Matthew Weiner, the series has scooped fifteen Emmys and four Golden Globes for it's sylish representation of the New York advertising boom of the last century.

But 32-year-old American, who also stars in futuristic thriller 'In Time' with Justin Timberlake, said he loathes the nature of the characters fictionalised on the drama.

In a magazine interview Kartheiser said: "I think it's funny that so many people are now dressing and acting like these guys, who in my opinion are kind of scumbags.

"These guys who are selling advertising and telling you what to buy and telling you how to consume s***, to me that's the downfall of a lot of what's going on in our world.

"Their position in life and what they represent is kind of scummy, and now all of a sudden it's cool?

"Everyone's putting on suits, and all these hipsters are wearing skinny ties? I'm out of place!

"Let's go back to the grunge era... I don't want to put on a suit every day."

A spokesman for the Advertising Association, who represent UK marketing industries, said it was wrong to confuse the faciton of Mad Men with the real world.

He said: "Just because he played an advertising executive on a TV show set in the 1960's does not mean he knows the reality of a modern-day advertising agency.

"The show presents a dramatised vision of US advertising in the 1960s and certainly does not reflect UK advertising in 2011.

"Vincent is entitled to his opinion but has no insight into modern advertising, how it works or the contribution it can make to society and the economy.

"We don’t expect Michael J Fox to be expert on time travel and we shouldn't expect the cast of Mad Men to be experts on advertising."



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