Littlewoods are certainly giving Coleen Rooney a fair crack of the whip in their new TV advert.
The 24-year-old WAG adopts the role of a sergeant major at 'Nice Boots Camp' as part of the online retailers £4.5m campaign.
The ad features the mum-of-one overseeing model recruits learning to carry a handbag, polish their shoes and strut the catwalk.
The TV star, dressed in the season's latest military inspired trend and carrying a whip, is then seen saluting at a 'passing out parade'.
The minute-long advert, which premiers on ITV tonight (THU) is set to the tune of Nancy Sinatra's These Boots Were Made for Walking.
Coleen, who was launched as the 'face' of Littlewood is June, said: "This is my first TV ad and I really enjoyed making it.
"I loved the way that the ad features such a wide variety of real women and shows some of my favourite pieces from the Littlewoods collection."
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