A major campaign to encourage motorists to play their part in keeping road workers safe on the North West’s motorways and trunk roads begins on Monday 1 March.
The month long campaign – themed “Respect our Road Workers” - is focussed on Greater Manchester, Merseyside, Cheshire and south Lancashire where there were 253 near misses in 2009.
It will feature advertising in motorway service areas and petrol stations near motorways. The campaign will also be shown on the route planning websites run by the AA and multimap.
Motorways are a workplace for many people but dangerous if drivers do not take care.
More than 300 workers could be active on the network at any one time during the night and up to 100 during the day. Some drivers have driven through cones and strayed into the working area with workers close-by.
Highways Agency Area Performance Manager Andy Withington said: "Our road workers provide an absolutely essential service – keeping motorways and trunk roads safe and in good repair to provide safe and reliable journeys.
"But high speed roads can be dangerous places for them and they need all drivers to take special care when travelling through road works, especially at night when much of their work takes place.
"Cones, barriers, signs and reduced speed limits are there for a good reason – to protect our road workers from danger and keep the public safe.
"At any one time there could be up to 300 road workers on the network and everyone of them appeals to drivers to pay special attention when passing through their place of work.”
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