Social network giant MySpace have launched a karaoke service in Japan, expanding its sing along service to a country which already counts it as a national pastime.
MySpace Karaoke's claim to fame is being the world's 'biggest user-generated music service,' logging more than eight million visitors since launching last year in north America.
And it has even overhauled the portal to let amateurs post online video of themselves in all their singing glory after arranging licensing deals with music publishers to free users from copyright issues.
Workers at MySpace offices in Japan spent months tailoring the karaoke service to the local language.
MySpace Karaoke general manager Nimrod Lev said: "If you had told me years ago we would launch an online karaoke site in Japan, I would have told you it is like selling ice to the Eskimos.
"Boy was I wrong. It seems like the land of karaoke has nothing even close to that. We met with all the leading companies there and they loved what they saw.
"But it was was an extensive process. We had to adapt it to the smallest nuances of the Japanese language."
An estimated 40 percent of Japan's population, approximately 50 million people, enjoy karaoke, according to statistics cited by MySpace.
Lev added: "What we do is a form of self-expression through music.
"It definitely falls into the MySpace category of giving users more tools to express themselves."
MySpace bills its online video recorder as innovative, custom-built technology that lets people record themselves singing by using computers equipped with microphones, Web-cameras and Internet connections.
Users have submitted more than a million recordings of songs to the website, according to MySpace.
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