Tabloid newspaper The Mail On Sunday has launched its own record label but failed in its bid to snatch the Christmas number One from X Factor.
Called Mail On Sunday Sounds, editor Peter Wright says he wants the label to 'put something back' into the music industry, adding that he is keen to sign up original talent.
He said: "I think that if we can move into original content in the long run that will be more exciting.
"It is closer to what we do in the newspaper, we don't publish other people's stories.
"We are original content providers. If we can move into that area with music, it is very exciting."
Previously, The Mail On Sunday has given away copies of Prince's Planet Earth album and McFly's Radio:Active.
The first release on the newly-established record label is ACM Gospel Choir's cover of Holy Night, but it is expected follow up with a series of compliation albums similar to ones they give away with the paper.
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