Leading IT Support and Development Consultancy IT Answers has launched a new digital media and PR division in the form of QuadroNation.
Based in the company's India Buildings headquarters, QuadroNation will work across all print, broadcast and online media outlets by offering a range of flexible services that will complement existing digital marketing activity run by the six-year-old firm.
Nicola Rowlands, former Trinity Mirror Journalist and Senior PR Manager for Ubiquity, has been appointed to head up the PR and marketing elements of the new service and to promote the internal activities for the organisation, which provides end-to-end IT solutions for small to medium sized businesses across the North West of England.
Judith O’Brien, Managing Director at IT Answers, said: “As an evolving company, launching this new division was the perfect next step for us as it was the natural extension to our digital marketing offering.
"QuadroNation has a wide range of products and services, which will be provided by our highly skilled team of designers, developers, marketers and media specialists.
“The integration of this along with digital and traditional PR will significantly increase our clients’ online success.”
QuadroNation, which is split into four areas - design, development, marketing and PR , has already secured a number of contracts with regional companies including Brodex, Innov8 Safety Solutions and No Name Kitchens.
The new division means that the company will also be increasing staffing levels and the number of trainees and work experience students they use on a regular basis.
Judith added: “The future of our brand looks extremely promising and it is our belief that a creative yet results-driven strategy will provide digital marketing and PR services that are more measurable and targeted, as well as having long-term, durable value.”
www.quadronation.com
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