Despite the effects of the recession Merseyside is to get a new local newspaper.
The Crosby and Litherland Champion will be the latest addition to the series of free-delivery titles that began with the Southport Champion 16 years ago.
Champion Media Group already supplies newspapers to residents in Southport, Formby, Ormskirk and Skelmersdale.
Last year, against the industry trend, it launched the Aintree and Maghull Champion and managers say the paper was quickly established itself with readers and advertisers.
Managing Director of Champion Media Group, Betty Drummond said: "As we enter 2010 it is vital that local businesses are able to reach more potential customers than ever before.
"Our new title with an additional coverage of almost 31,000 homes will offer an unequalled penetration of the area and a much needed independent alternative to an established monopoly.
"Merseyside has a resilient business community. We are used to making the most of adverse conditions and renowned for ingenuity and guts.
"Therefore, I have no doubt the Crosby and Litherland Champion will quickly establish itself and help stimulate business for local advertisers.
"Also, when cut backs and closures are still the headlines of the day we have created four new jobs in editorial, sales and distribution, proving once again that the Champion is a strong, determined group not afraid to face up to market challenges"
The first Crosby & Litherland Champion will be delivered on Wednesday 20 January 2010, full of local news and information.
p clarke, crosby around 3 months, 3 weeks ago