easyJet backs campaign to twin Liverpool with Malaga

Craig Phillips is backing the twinning campaign

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A high-profile campaign has been launched in a bid to see Liverpool twinned with the Spanish holiday resort of Malaga.

And after ten years of flying between the two destinations, easyJet is spearheading the calls for Liverpool to become the first UK city to officially twin with the gem of Andalusia.

Celebrity handyman and original Big Brother winner, Craig Phillips, is backing easyJet's campaign.

He said: "Twinning cities is about two places becoming 'friends', and making a relationship between them official.

"As the thousands of us who fly to Malaga each year know, it's a fantastic city with lots in common with Liverpool, not least it's sense of fun.

"Some of Liverpool's existing twin towns, like Shanghai in China and Odessa in Ukraine, are so far away that most people perhaps won't get the chance to visit them. I think Malaga would be a twin town that Liverpudlians genuinely love and can really embrace the idea of twinning with.

"It would also give us an opportunity to invite 'Malagueños' (people from Malaga) over here to see what Liverpool has to offer too. After a decade of us heading over there, it's about time we returned the favour and showed them some Scouse hospitality."

Like Liverpool, Malaga is a busy port which has re-invented itself over recent years to become a busy, cosmopolitan city with an exciting and multi faceted cultural scene - not to mention attracting thousands of tourists (or guiris as they say in Malaga) each year.

Malaga is yet to twin with a UK destination and with the ongoing relationship that exists between the two cities, easyJet is spearheading a campaign calling for Liverpool to be the first.

Carly Brear, easyJet's UK commercial manager, explained: "It's 10 years since we launched our route from Liverpool to Malaga and this summer we expect to fly over 100,000 people to this sunshine hotspot.

"Malaga is, without a doubt, Liverpool's favourite holiday destination so we thought it was about time that we made the relationship between the two cities official.

"The partnership will promote tourism links between the two destinations, encourage cultural diversity between both communities as well as fostering trade partnerships and inward investment. More so it's a great opportunity to bolster the Liverpool economy."

Liverpool is already officially twinned with Cologne, Shanghai and Dublin.

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