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The very first ‘it’s’ publication has been launched today by Liverpool Vision, the city’s economic development company.
The biannual magazine takes a fresh look at Liverpool’s success and aims to be of equal interest to investors, businesses and the people of Liverpool. The magazine, simply entitled ‘it’s’ forms part of the city’s successful ‘it’s liverpool’ marketing campaign, which is a celebration of the city’s people, places and passions.
The inaugural issue features an examination of Liverpool’s position at the heart of England’s golf coast; offers a frank interview with Mayor Joe Anderson; considers the impact of the return of ocean going liners to Liverpool; offers a lively look at the work of one of the city’s most successful design agencies, Milky Tea; and analyses how Range Rover’s Evoque has turned around the fortunes of the city’s car production industry.
Max Steinberg, Liverpool Vision’s chief executive, who has provided the magazine’s welcome message, said: “Liverpool has witnessed an unprecedented amount of regeneration and our resurgence continues, not only in terms of the city’s physical landscape, but also in our entrepreneurial spirit, creativity and world class cultural and tourism offer.
“People are constantly stating how surprised they are by the city and how it surpasses their expectations. But we don’t want people to be surprised; we want them to be aware. This magazine, as part of our ‘it’s liverpool’ campaign, will create this awareness. ‘it’s’ is a publication which captures the city’s renewed confidence and the energy and excitement that the city offers, as a place to live, work and invest. It’s a great read.”
Mayor Joe Anderson strongly supports the publication, he said: “Liverpool competes internationally on so many levels. Be it finance and wealth management; life sciences; culture and tourism or enterprise and entrepreneurship. This magazine showcases these strengths, with spirited success stories which celebrate the city’s considerable assets. I urge people to read ‘it’s’ and pass the message on. Liverpool is re-energised and more determined than ever.”
‘it’s’ magazine which is not for commercial gain is currently being sent to a selection of the nation’s most influential business people and potential investors and will also be available in key locations around the city ‘It’s’ is also available to download from the Liverpool Vision websites www.liverpoolvision.co.uk & www.itsliverpool.com
