Home  |  Business  |  Business News  |  'Liverpool in London' project boosted by £300,000

'Liverpool in London' project boosted by £300,000

by Chris Bradley. Published Sun 29 Jul 2012 10:00, last updated: 29/07/12
Mayor of Liverpool Joe Anderson
Mayor of Liverpool Joe Anderson

The "Liverpool in London" project is to be extended after a further £330,000 was pledged by Mayor of Liverpool Joe Anderson.

The city’s London offices have been open for business for 18 months and is nicknamed the "business embassy".

More than 170 meetings, including visits from several overseas delegations, 26 high profile events and around £1m of deals have been made there to boost Liverpool's economy.

Mayor Anderson said: "From a standing start Liverpool in London has been a great success.

"It remains central to our ambition to promote Liverpool as an international outward-looking city brimming with talent and enterprise.

"Since becoming Mayor I've clearly indicated that we are business friendly.

"Hardly a day passes where I am not talking to investors, business departments in government and business leaders.

"The challenge we all face is delivering in tough times and it is for these reasons that I have taken the decision to signal our on-going intent by funding our London presence until 2014."

The news comes as Liverpool prepares to meet with an international audience at the City of London Mayor’s residence, Mansion House, as part of the government’s attempts to win £1bn worth of trade and export deals at a "Business Olympics".

It also comes in the same week that two more Liverpool in London members reveal they have won big contracts in the capital.

Brand communications agency Uniform and market researchers Curiosity Research have reported contracts in excess of £500,000 since joining Liverpool in London, which brings the total business won by members of Liverpool in London to around £1m.

Max Steinberg, chief executive of Liverpool Vision, which operates the London base, said: "Our aim at the start was to increase the city’s standing in the capital, to explain and demonstrate how vibrant and dynamic Liverpool is again and to make it easier for the city’s businesses to meet key decision makers and create their own business networks.

"Our members are feeling the benefits and seizing the opportunities in the south east and winning big business while enhancing their reputations and that of Liverpool."

In the forthcoming months, Liverpool in London will be holding four high-profile events, as well as four Liverpool in London business club events, membership of which now stands at 280 people, with the next on September 11, featuring Mayor Anderson.

Guy Wallis, founding partner at DWF and the chair of the Liverpool in London steering board, added: “Our presence in London combined with having an elected Mayor gives us great advantages over our competitor cities. Both have made government and others sit up and take notice of Liverpool and understand that we clearly mean business.

“It is the job of all us to keep pushing the Liverpool messages about the excellence of our business sectors and to keep changing outdated perceptions. Even those who have an office in London should support the ‘embassy’, because it attracts the quality and profile of high-level people you would want to meet.”

Membership of Liverpool’s London office gives an organisation a London office address, from where they can work, use the meeting facilities and more easily plot an expansion into the London market.

The office is supported full time by Liverpool staff who act as a point of contact and ensure meetings run smoothly. Staff can also provide business connections and invitations to relevant events.

For membership information call Chris Heyes at Liverpool in London on 0207 977 1434 or cheyes@liverpoolvision.co.uk or by visiting www.liverpoolinlondon.com



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