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Mills Media has added global logistics specialists Quality Freight Group to their client list. The freight specialist commissioned the Business TV team at Mills Media to showcase their work ahead of a large trade exhibition in Antwerp.
The crew filmed over four days at Ellesmere Port Docks to capture the Quality Freight Group in action. Barge unloading, warehouse storage, heavy lifting, coal handling, transportation of bulk materials, sand delivery by rail and quayside activities… all part of a day’s work for a company with over 20 years of experience.
Barrie Farrell, Head of Video and Live Events at Mills said: “The visuals for this film were really dramatic. We were able to capture some powerful imagery of what is a round the clock operation. High quality, high definition visuals edited with a strong narrative can really have an enduring impact.
“We deliberately kept the film short, around the four-minute mark. It plays on a loop, which means that clients visiting the stand at the exhibition can watch the whole thing, and see the full range of services offered by Quality Freight”.
Nigel Kent, Business Development Manager at Quality Freight, has no doubts about the impact of the film: “It makes a big difference having these kinds of visuals. They are an integral part of promotion at such shows. The stunning imagery draws people in, which is exactly what we hope to achieve, otherwise they may just walk past the stand.”
The film was shot, directed and edited by Mills Media’s in-house production team.
Barrie Farrell added: “We offer a flexible approach to the editing process so the film can be amended and updated at any point in the future – a vital option for expanding companies such as Quality Freight.”
