We live in a world of price sensitivity but “watch what you put in your eyes” warns leading Liverpool Optician on the eve of World Sight Month.
The increasingly aggressive market for eye product sales, including contact lenses, is a price sensitive one and dangerously mirrors the thinking habits of most consumers on the high street at the moment.
That’s the claim from leading Liverpool optician Blankstone Opticians following twelve months of research into the market showing that whilst more people are buying designer frames for everyday and sunwear, many are doubling up and purchasing contact lenses owing to their affordability.
Director Mark Blankstone said: “It’s one thing in discount Britain to look for bargains on the high street if, for example, you’re kitting yourself out for a night on the tiles.
"It’s another if you are going to put that seemingly ‘bargain’ product in your eyes.
“Our research amongst more than one hundred new and recent patients fitted with contact lenses over the past year to September 2011 shows a heavily skewed trend towards purchasing a low-grade lens combined with a waiting list of 4-6 weeks for after care.”
Mr. Blankstone understands why patients are initially attracted by marketing tactics employed by multiples but passionately asserts that consumers need to be acutely aware of the dangers of poor fitting lenses and over wear, not just the ticket value.
“Inappropriate lenses can lead to ulcers, eyelid infections and capillary infiltration so after care is crucial.
"World Sight Day is a timely reminder of the value of good eyesight. We think the campaign deserves more attention so we will be hosting our own World Sight Month.”
Blankstone Opticians celebrates its 20th year in the city shortly with Mr. Blankstone maintaining that business is healthy “because we continue to trade as a boutique on service and after care whilst competing with the multiples on price.”
Game, set and match for Medicash
(Thu 17/05)
Unique hospitality venue launched
(Mon 14/05)
Post a comment