Liverpool FC have added another award to their illustrious trophy cabinet.
The Reds scooped an accolade as they were awarded the prestigious 'Best Digital Marketing Campaign' at MBNA's Northern Sports Awards for last summer's new kit launch.
Run in conjunction with kit manufacturer Adidas, Liverpool ensured that new sponsors Standard Chartered's first season would be a commercial success.
'We make the shirt. You make it Liverpool FC' saw various events held to celebrate the launch of the 2010/11 home shirt including a 'flash mob' at the club's Williamson Square store.
Fans were also given the opportunity to have a picture taken with their heroes in 'augmented reality zones', to emphasise their importance to the club as part of the campaign,
Supporters were also given the opportunity to watch interviews recorded at the club's Melwood training ground on sites such as Facebook as part of social media interaction.
Bruce Bundrant, LFC's Head of Commercial Partnerships said: “We’re delighted to win this prestigious award which saw the Club pull together a high impact, integrated marketing campaign.
"The response from fans was incredible – they really embraced the whole meaning behind the shirt launch.”
He added: “The results speak for themselves with 11m social media and 83m website impressions and over 35,000 orders from 121 countries making the kit launch the most successful in LFC’s history.”
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