Roger Kenyon, founder of marketing communications consultancy Kenyon Fraser, is about to finish a marathon 214-mountain trek to help raise money for charity.
Roger, who is a keen trekker, aims to complete the 214 ‘Wainwrights’ in the Lake District on June 3 - exactly 50 years after he first climbed Scafell Pike.
“I started counting the ‘Wainwrights’ I’d done, about four years ago, and thought I’d try to do them all while I’m still up to it!,” said 62-year-old Roger.
The ‘Wainwrights’ are the 214 Lake District mountains described by writer Alfred Wainwright, and take in everything from Scafell Pike – England’s highest peak – to many lesser-known tops.
“I now plan to finish on Yewbarrow, above Wasdale, on June 3, weather permitting," Roger added.
"By chance, Yewbarrow is the last entry in Wainwright's last book, so it's quite a fitting place to end my own adventures too.
“Doing the Wainwrights has taken me to places I would never have visited otherwise and it’s been an absolute pleasure.”
The final walk – accompanied by some of his five children, as well as wife Caroline and other friends - is also raising funds for Woodlands Hospice in Fazakerley, where Roger is a Trustee.
Roger set up Kenyon Fraser back in 1990 as one of Liverpool’s very first marketing consultancies, after many years spent working as a print and broadcast journalist regionally and nationally.
Today the company, based on Liverpool’s Rodney Street, is one of the largest and most successful integrated marketing communications consultancies outside London.
For more information about Roger, please visit www.kenyonfraser.co.uk.
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