Liverpool Science Park invites business leaders to an exciting half day workshop to help you define and develop brand and create compelling customer promises.
Facilitated by Davide De Maestri, Master Coach at the International Coaching Academy and Chair of the Chartered Institute of Marketing NW, this event promises to help differentiate your business and beat the competition.
Davide was the brand Director at Liverpool Football Club and has previously worked as Group Account Director for Saatchi & Saatchi Advertising.
The workshop will take place from 9.30am - 1pm at Liverpool Science Park ic2 on Wednesday 29 September.
COST: £25 + VAT per delegate. Refreshments and lunch are provided within this price
The delegates will learn how to:-
• Understand what a brand is
• Define and develop their own brand and Noble Purpose
• Create compelling customer promises
• Use branding to develop effective marketing communications, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc
• Motivate staff
• Beat the competition, with unique selling points
• Innovate effectively to generate more profits
OUTCOMES
The delegates will be able to:-
• Define their brand, mission statement and vision or Noble Purpose
• Produce effective marketing communications ‘on brand’, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc
• Engage staff effectively
• Differentiate their business versus the competition
• Innovate and develop new sources of profitable revenues
• Grow their business
DAVIDE DE MAESTRI’S PROFILE:-
Davide is the Chair of The Chartered Institute of Marketing NW and was Brand Director at Liverpool Football Club after a career advising blue chip companies and brands. He is a Chartered Marketer, an accredited trainer and business coach, with relevant practical and training experience of branding small businesses and in the corporate world. He is:-
• Qualified Chartered Marketer and MCIM with the Chartered Institute of Marketing (CIM), www.cim.co.uk
• CIM NW (Former Ambassador) for SME’s
• Chair for CIM NW
• Committee member FSB Merseyside
• 3 years Managing Director, of Davide De Maestri ( the trading name of De Maestri Consulting Ltd ) http://www.davidedemaestri.com
• 13 years at Saatchi & Saatchi Advertising and M&C Saatchi Advertising leaving as Group Account Director, including managing the branding strategy and marketing communications for many blue chip companies like lastminute.com, British Airways, Scottish Courage, Gallaher Tobacco, Mirror Group, Mars, Gillette
• 6 years at Liverpool Football Club/ITV as Brand Director/ Commercial Manager responsible for managing off pitch revenue streams for ITV across shirt and secondary sponsorship, publishing (books, videos, programme, magazine), licensing, membership ( including NPD, research, marketing and fulfillment) and offline promotion for the club’s website and mobile services
• Delivered workshops on branding for Business Link as part of their NW ‘Survive & Thrive’ series for small businesses
• Delivered workshops on branding and growing businesses to small businesses to Lloyds TSB and to HSBC corporate banking customers
• Delivered Branding workshops for small businesses for St Helens Chamber of Commerce
• Set up International Coaching Academy’s Business² , an executive business coaching service for small businesses, www.businesssquared.co.uk www.internationalcoachingacademy.org
• Master Coach & Trainer, accredited by International Coaching Academy, endorsed by the Institute of Leadership & Management ( Executive Business Coaching, Personal Performance Coaching, Training with Accelerated Learning )
• Edexcel L2 Life Coaching and BTech Diploma in Positive Impact Coaching from Newcastle College
• PTLLS accredited trainer Edexcel BTech L3
• City & Guilds CTLLS accredited trainer
• Mentor of University of Liverpool graduates for marketing
• Registered with, and member of, Institute for Learning website
• Associate of Sysco Management Consultants providing training to Sysco small business and corporate clients
• B Sc Honours Psychology, University College London
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