Nostalgic treats with Nestlé’s retro Easter egg range

Treat your loved one to a nostaligic sugar fix this Easter.

For the very first time Nestlé is re-launching a selection of Easter Eggs which replicate some of its classic packaging from the last century.

Turning its best-loved treats retro, Nestlé Confectionery is bringing its ROLO®, YORKIE® and SMARTIES® eggs back to shop shelves in their iconic packaging from 1989 and 1990 respectively.

Harking back to an era when New Kids on the Block and Vanilla Ice were flying high in the charts, Top of the Pops was still on the box and Timmy Mallet was cool, the Easter gifts are an ‘eggs-act’ replica of how they were twenty years ago.

The SMARTIES® retro egg uses the classic brown and white branding and comes with an ‘old-school’ mug, whilst the ROLO® retro egg comes with the iconic individually foiled ‘last ROLO®’ and is just as it was when it was first launched back in 1989. The YORKIE® egg is also back and packaged within its very own cardboard truck.

A favourite with boys back in the late 1980s, it is now available exclusively in Tesco stores.

All packs are environmentally friendly, made from easy-to-recycle cardboard.

Andy McQuade, Brand Manager at Nestlé Confectionery says: “Easter is a time of year where we love to share gifts, particularly of the chocolate variety.

"The 80s may not have done much for us in the fashion stakes, but they did give us some fun Easter eggs.

“That’s why this year we’ve made replicas of some of the nation’s favourite eggs so consumers can give them to their favourite people in time for Easter."

And, for white chocolate lovers, Nestlé are introducing the MILKYBAR® Cow to the shelves.
The delicious white chocolate cow, affectionately known as Bluebell, comes with a gift-tagged collar, making it the perfect gift for friends and family.

Andy McQuade, added: “As well as our Easter egg range we like to offer our customers additional choice, which is why we’ve introduced the MILKYBAR® Cow.

“MILKYBAR® is one of our best loved chocolates and Mums, Dads and even Grandparents can feel good about giving the MILKYBAR® Cow to youngsters at Easter knowing it is made from 100% natural ingredients”.

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