Sales of Scottish mussels have soared in the run up to Valentine's Day, after the seafood was branded the 'new food of love' by culinary experts.
Chocolate and champagne might be a more traditional gift for that special someone, but experts say sexy seafood is a natural aphrodisiac, guaranteed to get lovers hot under the collar.
Linda Duncan, a mussel industry expert said Brits had been slow to catch on to a worldwide phenomenon.
She said: "Over the past few years Fresh Blue Cultured mussels have developed a reputation as the new food of love in many countries around the world.
"Now Brits are starting to follow the worldwide trend, taking advantage of this natural aphrodisiac to spice up their their love life for Valentine's Day.
"In Scotland, mussel sales more than double at this time of year, as Scots are realising that Fresh Blue Cultured Mussels are a great choice for romance."
The Fresh Blue Cultured Mussel, a long-time favourite in Scotland, is high in a range of vitamins and minerals, providing energy and a boosting the libido on the most romantic day of the year.
Ms Duncan, who heads the Mussel Industry Council said: "Mussels contribute to the atmosphere of any romantic dinner.
"They can be served spicy Thai-style making cheeks flush and hearts race or they can be eaten with your fingers, adding some fun to your dinner.
"To make your partner fall in love with you all over again this Valentine's Day, just flex your mussels."
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