Txtlocal was founded by Darren Daws and Alistair Shortland in 2005, brings SMS Marketing to the UK to help any business to instantly comminicate with customers and staff using a range of SMS solutions.
Txtlocal works with over 75,000 UK businesses and employs 11 staff across two sites in Chester and Malvern. Txtlocal’s clients account for six million texts sent every month since the beginning of 2010.
As future growth of the mobile industry looks promising, Managing Director of Txtlocal Darren Daws discusses the predicted SMS marketing spend for 2011.
He said: "As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications.
"The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.
"The mobile advertising sector is forecast to see 14% growth in 2011, according to Enders Analysis, and we can certainly see evidence of this.
"Txtlocal launched five years ago, and has never been more in demand. We have grown by 149% year on year. The combined effects of the recession and sweeping budget cuts in marketing spend mean every pound spent on marketing has to bring campaigns closer to the consumer.
"SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted.
"We have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability. Papa John’s Pizza use SMS to market special offers at times that they want to build sales.
"We are also seeing the rise of smartphone technology. No longer are you limited to 160 characters of text – the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the ‘hook’ needed to direct the reader to where they need to be online. Links to apps, videos and web pages are easily incorporated into an SMS message.
"Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and it’s right there in your hand – the humble mobile phone."
www.txtlocal.co.uk
Data sourced FT and additional information by the Txtlocal team
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