Guests at Liverpool's Hard Days Night Hotel have been living up to the Beatles' classic and "sleeping like a log" this month.
Research carried out by the four-star hotel has shown that 60% more guests request to leave their rooms after the standard 1pm checkout time.
Staff also discovered weary travellers request a higher proportion of alarm calls throughout winter months January and February.
Experts predict guests are most likely to struggle to rise today (17th January), dubbed 'Blue Monday', as the combination of failed New Year resolutions, bad weather and the arrival of credit card bills make this the most depressing day of the year.
In response to the demand for a restful night's sleep, the Hard Day's Night decided to trial Philips' Wake-Up Light units at the 110-bedroom boutique hotel.
Clare O'Brien, Reception Manager at the hotel, says: "We have noticed that we get more than double the amount of wake-up call requests in the Winter months, and almost two-thirds more late checkout requests in December, January and February.
"Although we would like to believe this is because our beds are so comfortable, in actual fact we think the culprit is dark mornings and winter weather.
"We don't get anywhere near the same number of requests in Summer."
Research conducted by Philips has found that despite getting out of bed at 6.40am, eight out of ten Brits admit they don't feel properly awake for hours, with the average adult saying they only start to feel alert at 9.55am.
Guest Emma Weston, 26, business development manager was surprised by how much "brighter" she felt after using the light.
Emma said: "I was a bit skeptical about the light, but I thought I'd give it a try anyway to see if it worked.
"Believe it or not, I did feel brighter in the morning.
"Far more awake and less groggy."
Another visitor to the hotel, Wendy Legg, 38, a Graphic Designer said the lamp left her "less startled" than using a conventional alarm.
She said: "I hate the Winter and really struggle to get out of bed in the mornings so when the hotel told me about the lights I was intrigued.
"I certainly felt less startled than I usually would when my alarm went off, and the light did help my eyes adjust as it got gradually brighter.
"It's a great idea."
Tina Withington from Philips says: "Using gentle light helps set the body's biorhythms, meaning you're more alert and energetic from the moment you wake up.
"When you get up suddenly with a conventional alarm, it can take a while for your body to get going. We're convinced of the many benefits of the gentle light 'alarm' offers to the mind, body and spirit, and have the research to prove it."
General manager at The Hard Day's Night Hotel Mike Dewey added: ""After studying the information given to us by reception, we had to do something about the way we wake up our guests and are hopeful that light therapy is the answer."
www.harddaysnighthotel.com
www.philips.co.uk
Game, set and match for Medicash
(Thu 17/05)
Unique hospitality venue launched
(Mon 14/05)
Post a comment